FirstBoot By Peridio

Beyond the Bench: From Weeks to Minutes: Getting Firmware Releases onto a Predictable Cadence

Written by Peridio Team | Jan 27, 2025 2:22:40 PM

We recently brought together industry leaders to explore how modern organizations are transforming their firmware deployment processes. Moving beyond manual workflows and time-consuming release cycles, our expert panel shared insights on building predictable, scalable update strategies that the entire organization can trust.


Meet the Experts

Our panel brought together leaders from both sides of the firmware management equation - those building the platforms that enable seamless updates at scale, and those implementing these solutions across diverse hardware products in the field:

Key Webinar Themes

Why Firmware Is Different 🤔

"When you release firmware, it's literally new software being downloaded onto a device. And once it's there, you may never be able to get it back," Heath explained. Unlike web deployments, firmware updates face unique challenges:

  • Hardware might not exist during development
  • Devices operate in uncontrolled environments
  • Updates often require user initiation
  • Supply chain changes force rapid adaptations
  • One bad update can permanently brick devices

This fundamental difference between firmware and traditional software development ripples through every aspect of product development. As devices become more sophisticated and applications more complex, teams must adapt their processes to handle these unique challenges.

The stakes are simply higher—whether it's a medical device, home security system, or consumer electronics, firmware and software delivery teams are building the foundation that keeps these products running reliably in the real world.

The Evolution from Scrappy to Intentional 💪

Heath's three essential questions for any firmware project:

  1. "Do you have CI/CD and if not, can we help build it?"
  2. "What's your over-the-air update process?"
  3. "What is your development environment?"

"If you have more than one developer building on their own machine, you're too scrappy," Heath emphasized.

While early-stage products might need some flexibility, establishing proper infrastructure early prevents massive headaches later.

Don't Call It a Rollback âš¡

One of the webinar's most compelling themes: the only path is forward. The panel discussed why traditional rollback strategies don't work for firmware:

  • Version jumping complexity
  • Data migration challenges
  • Security vulnerabilities
  • User experience considerations

"From an OTA strategy, going backwards is just a means of you telling your device that it's allowed to take a previous version," Justin explained. "There's times where you might upload one-way things like the bootloader - it could be like a one-way upgrade path."

Instead, teams should focus on:

  • Robust testing infrastructure
  • Canary deployments
  • Percentage-based rollouts
  • Clear validation processes

This forward-only mindset represents a crucial shift in firmware management philosophy. Rather than relying on rollback capabilities as a safety net, successful teams are building sophisticated deployment strategies with phased rollouts, validation gates, and careful monitoring. This approach not only reduces risk but also accelerates the pace of innovation by creating clear, confident paths forward for every update.

Building Team-Wide Confidence 💜

"It becomes ingrained in the DNA of the whole company," Bill noted. Unlike web applications where updates are routine, firmware updates impact everyone:

  • Engineering needs reliable deployment tools
  • QA requires comprehensive testing capabilities
  • Customer Success tracks deployment progress
  • Executives want visibility into rollout status

This organization-wide involvement makes it crucial to have clear processes and tooling that enable confident collaboration. When done right, firmware updates become a strategic advantage rather than a source of anxiety, allowing teams to move faster and innovate with confidence.

Best Practices for Modern Firmware Teams

  1. Start with Infrastructure: Build or adopt robust CI/CD early
  2. Test Strategically: Use cohort-based testing and staged rollouts
  3. Think Forward: Design update processes that only move forward
  4. Monitor Everything: Track deployment progress and device health
  5. Automate Workflows: Remove manual steps and human error risk

As Heath concluded, "The teams that I've seen be most successful have an element of scrappiness, but that's not what defines them."

🚀 What’s Next?

As device ecosystems grow more complex and the pressure to ship updates faster increases, teams need more than just scripts and spreadsheets—they need a robust firmware management platform that can scale with their ambitions. Peridio transforms tribal knowledge into systematic processes, enabling teams to ship updates 3-4x faster while maintaining complete control.

By providing sophisticated deployment strategies, cohort-based workflows, and comprehensive fleet observability, Peridio empowers organizations to manage firmware updates with enterprise-grade controls and automation. This allows teams to focus on innovation rather than infrastructure, turning firmware updates from a liability into a competitive advantage.

Stop treating firmware updates as a liability. Check out our api-based firmware and fleet management solution, solve OTA once and for all. Let’s Talk!